Skoda India is looking to improve the presence of Skoda Rapid in India and wants to increase the sales of the car. It has decided to carry out the advertisement of the Skoda Rapid sedan on the newly launched Gurgaon Metro and will the rakes of this metro train will be carrying the Skoda Rapid car advertisement. Skoda India has entered into a three month agreement with the Gurgaon Metro and what this means is that you will see Skoda Rapid on the rakes of the Gurgaon Metro for the next three months. This is a unique thought of Skoda India to market its product as it believes that a lot of people would be gazing at this new mode of transportation as it has been newly launched. Many of the car buyers also would be using this mode of transportation and would be reminded of this advertisement when they have plans to buy a sedan car.
The Gurgaon Rapid Metro line moves around Central Gurgaon and will cover five important stations. Skoda India is hoping that this new advertisement campaign reaches the eyes of its target audience. Skoda India believes that Gurgaon is an important market for its Rapid cars and this message on the Gurgaon Metro will be covering over 5 to 6 lakh people every day. Skoda has been selling about 1000 to 2000 cars every month for the months of August, September and October. The Skoda Auto India sold a total of 1271 units of Rapid in October this year. Skoda hopes that with this new advertisement campaign the sales of all its cars would get a good boost.Skoda Rapid Advertisements to Be Carried On New Gurgaon Metro,